We built the company we wished existed.
An operating company with two divisions — one builds the software, AI, and automation companies run on; the other runs the media that scales them. Different work, one standard, and a model built to align with the people it serves.
Revenue Arc runs as two separate companies on purpose. Development serves companies building software. Marketing serves agencies and brands running media. Different clients, different teams, different work — kept separate so neither gets watered down.
What they share is a standard, not a service line: the same engineering rigor, the same data discipline, the same belief that durable growth is built, not bought. Marketing runs on systems Development is built to create. Development builds with the operational reality Marketing lives in every day.
You can hire one. You can hire both. You never have to explain your business twice.
Andrew Barrow
Founder & CEO, Revenue Arc Corporation
“I've spent my career inside this industry — the holding companies, the ad-tech platforms, the publishers — watching how it really works, and where it fails people. I didn't start Revenue Arc for the press or the glamour. I started it to fix what's broken.”
Andrew Barrow will be the first to tell you that running a great ad campaign isn't rocket science. After a career on every side of the industry, he's convinced the hard part was never the work — it's the incentives. Ad tech is built to keep advertisers paying for results that may never come, and almost no one inside it has a reason to admit it.
He's seen it from all of them — planning and buying media inside major holding companies (WPP, Omnicom, Interpublic), building ad products at publishers like Penske Media and Lonely Planet, and running business development at MediaMath. His work has touched brands from Verizon and Crunchyroll to Aptera and Doroni. When MediaMath collapsed in 2023, the lesson landed for good: the industry's deepest problems weren't talent or technology — they were incentives.
So he built the company he wished existed. At Revenue Arc, the model is the message: the team runs clients' campaigns with no retainers and shares in the revenue it creates — so it only makes money when its clients do. It's advertising turned back into what it was always meant to be: a revenue center, not a cost.
Born in Los Angeles, Andrew spent fifteen years in Colorado before coming back to build Revenue Arc in the city he started in — for indie agencies, SMBs, and major brands alike.
- Based in
- Los Angeles
- Education
- University of Colorado Boulder
- Founded Revenue Arc
- 2021
The arc.
From the holding companies and ad-tech platforms to a new agency model.
- Early 2000sInto the industry
Came up through startups and major holding companies — WPP, Omnicom, and Interpublic — plus ad-tech platforms and publishers, learning the machine from the inside.
- Along the waySome of the world's biggest brands
Campaigns and platforms touching household names across categories — from global tech to emerging challengers.
- 2023MediaMath collapses
The lesson lands: the industry's deepest problems aren't talent or technology — they're incentives.
- TodayRevenue Arc, full time
A new agency model built on aligned incentives — where the team shares the revenue they create.
A different kind of agency.
Most agencies are built to extract. Revenue Arc is built to align. The people doing the work share in what they create — so the whole team is pointed at the same thing: your growth.
Revenue share, not bonuses
Everyone shares in revenue — not bonuses, not profit-sharing. The team is invested in your success because it's literally theirs.
No worker bees
Everyone is treated as an equal, not a cog. No account layers protecting their margin between you and the operators.
Equitable by design
A model built to work for employees and clients alike — the kind of company we wished existed, so we built it.